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Marketing for Cash-Strapped Startups
Welcome!
Welcome and Introduction (1:18)
Module 1: Build your startup marketing foundation
Introduction: How to strengthen your brand efficiently & effectively (1:16)
Section 1: Branding 101 (4:23)
Section 2: The case for a personal brand (5:14)
Section 3: Branding: How to get started (7:00)
Section 4: Website (3:22)
Section 5: Resources & tools (2:48)
Module 2: Marketing to everyone is marketing to no one
Introduction: How to define & master your target market (0:50)
Section 1: Target Markets (2:37)
Section 2: Buyer Personas (2:45)
Section 3: Find & Organize your Buyers (3:20)
Module 3: Create a kick-ass marketing plan
Introduction: How to build an actionable, achievable marketing roadmap (1:15)
Section 1: Be realistic (1:13)
Section 2: Benchmarking & setting goals (2:56)
Section 3: Value Proposition (2:58)
Section 4: Buyer’s journey (3:34)
Section 5: Brainstorming content (7:32)
Section 6: Content planning (7:31)
Module 4: Put your startup marketing plan into action
Introduction: How to execute the plan & stay consistent (1:02)
Section 1: Anchor Content (5:23)
Section 2: Blog & Email Content (3:38)
Section 3: Promoting via Social Media (4:40)
Section 4: Set it & forget it (or not?) (4:32)
Module 5: Optimize your startup marketing results
Introduction: How to test & adjust your plan with data (1:10)
Section 1: Lead Scoring (3:53)
Section 2: Testing & adjusting (5:37)
Section 3: What is success? (3:19)
Course Conclusion
Thank You and Next Steps (0:52)
Section 5: Brainstorming content
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