Section 5: Resources & tools

Now that we've walked through how to develop your brand, let's explore my favorite tools to set the foundation for your marketing plan.

Resources

There are a LOT of choices when it comes to marketing software to lay the foundation of your marketing strategy. Below, I've provided a list of my favorite tools. This list is by no means exhaustive—these are tools that I personally use (or have used) and recommend. Feel free to leave a question or comment below.

App Integration - Zapier

Copywriting - Grammarly

CRM - HubSpot Sales Hub Free

Email Marketing - HubSpot Marketing Hub Starter; MailChimp

Graphic Design - Canva

Landing Pages - HubSpot Marketing Hub Starter; Unstack; Unbounce; Instapage

Outsourced Work - Fiverr; Upwork

Search Engine Optimization (SEO) - Google Trends; Semrush; Google Analytics, Google Search Console, Moz Free SEO

Short tracking links: Bitly

Social Media Management - Buffer; HubSpot Marketing Hub Starter

Stock Photos, Icons & Graphics - Pixabay, FreePik, FlatIcon, Noun Project; Unsplash, pexels

Video & video captioning: Zubtitle, Storyblocks