Discover why having a personal brand is a key to your company's success, plus find inspiration from other entrepreneurs with excellent brands.

Resources:

Reading about best practices and looking at aspirational personal brands is a great way to get started. Below, I've provided a list to use for both inspiration and tactical advice. As mentioned in the overview video, I'm going to focus on LinkedIn here, which is (in my opinion) the best place to grow a B2B-focused personal brand on the internet!

Personal branding tips & stories:

• 4 Branding Tips From Gary Vaynerchuk and Entrepreneurs Who Built Brands the World Can't Ignore - Entrepreneur
• Mastering LinkedIn, The Personal Branding Epicenter of the Internet - Neil Patel
• How Developing a Personal Brand on LinkedIn Translates to Business Results - Jackie Hermes

Some of my favorite personal brand examples:

• Tima Elhajj - for consistent personal branding & excellent copy that pulls readers into her content
• Justin Welsh - for specific, tactical advice about how to grow an audience & build an online course
• Morgan Ingram - for tactical sales advice, funny video content & an example of how to be 100% yourself on LinkedIn
• Shay Rowbottom - for inspiration, some controversy & an example of how to get people talking in the comments on LinkedIn
• Heather Monahan - for stories of overcoming failure & inspiration
• Gary Vaynerchuk - for a master class in repurposing content & playing the volume game